Web design & identity for international music festival org
As an evolving phenomenon, youbloom’s focus continues to shift across music festivals, music industry education and music app development for music fans.
youbloom are joining up the dots of the current ‘decline’ of the music industry and creating a different kind of ‘gig’, but it’s not just about music. The value they are creating forges worldwide community which makes it political. A greater politics than lines on a map, this is what music was supposed to do before it became a commodity.
My role as designer, illustrator and brand strategist has been aimed at bringing the ‘Beautiful Vision’ to life.
youbloom is a patiently evolving phenomenon, responding to technology and business needs as these change over time.