Search For Absolute Zero
Online ad for a musical maverick’s soundtrack to empowerment.
Keith Levene was founder-member of The Clash and Public Image Limited. In 1980 Keith famously stated that PIL were not a rock ‘n’ roll band but a Communications Company. He pre-empted by some thirty years the disintegration of the music industry as we know it and whereas punk was the first indication of the desire for revolution from within, early PIL (if only in idea) represented the maturation of that ethos.
My online ‘ad’ for his Search For Absolute Zero is an attempt to express this creative empowerment against the backdrop of a disintegrating music industry. I created the design and illustration, and wrote the copy.